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L’Oréal Launches DTC Hair Color Brand

Color&Co offers real-time video consultation.

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By: Christine Esposito

Editor-in-Chief

L’Oréal has rolled out Color&Co, a new direct-to-consumer hair color brand. With a unique combination of advanced technology and human expertise, the beauty giant says Color&Co represents a new affordable offering to serve the $1.4 billion at-home hair color market. Color&Co's Single-Process and Premium Colorboxes start at $19.90 with the option to sign up for a recurring subscription service via the Color&Co website. “We saw an opportunity to reinvent the at...

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